Has cloudhosting an effect on ranking?
What effect does migrating my site to "the cloud" have on my listings? Is it better to host a website on a dedicated host or on a cloud? Which method is better in terms of SEO?
Cloudhosting does not affect SEO in a negative way
It is impossible for search engines to know every information on a server. All the information search engines can get depends on the date returned by the server. This means that if you, for example, decide to move your site to the cloud, there still will be a primary server that ties everything together and search engines will not even know this information. If you choose to migrate your entire site to the cloud, you can geotarget the site using the geotargeting feature in Google Webmaster Tools. By moving to the cloud, you benefit because you don’t have to worry about crashing hard drives and patching.
Let me show you the impacts of cloud host on your site
Cloud hosting is a great choice for improvements of you page load time which will ensure better user experience and faster access. So, it is very important for SEO rankings. Because search engines take user experience as a crucial parameter to provide search results. There are many positive impacts of cloud hosting on SEO. Let me take you through them-
Page Loading Speed is one of more than two hundred factors for ranking on Google. Firstly Google always prioritizes relevancy. But page load time is the factor which is good for better user experience. You will certainly prefer the site which takes short time to access. If you have short page loading time, you may not get any sudden result. But this will be proved to be helpful in long run. Your site’s fast page load will put a smile on your users face, and they will return to your site. On another thread of this forum, these topics have already been discussed. It is here. If you go through the thread titled "Is speed more important than relevance?", you will find the importance of speed for page ranking. And cloud hosting can make it happen. It will distribute your resources which will lead to fast page load efficiently. And cloud host is more reliable. You may not have to think too much about your site’s downtime. And down time is really bad for user experience. If it happens, most services provide fast response for such situations.
You probably know the hosting service location is an important player in the page ranking and SEO. Search engines intend to show the locally hosted sites on the basis of user's geographical location. So, locally hosted sites like .in .au .de are ranked higher in the search result of the region. But the location of cloud hosting is irrelevant for page ranking in SERP. When you host your site on the cloud, you will get an IP address. May be it is not where you intend to serve your content. In such cases, you can use Google Webmaster Tool to say define where you want your contents to be served. Even Matt Cutts discussed this in the video from the previous thread-
So even if you have a U.S. IP address and you’re doing a German service, you can say, “Yes, this part of my site or my entire site is really targeted to the German market.” And in that way, even if you’re locating yourself at the Cloud, we’ll know that it’s still relevant to that particular country.
It is now a well-known fact that hackers target sites to inject malicious programs. These malicious programs can help them to take control over your site. These malicious programs pose a real threat to the sites. And here cloud host comes to your aid. Cloud hosts provide strong security against these programs and bots. Thus if you are using cloud host, you are more secure from spamming which may pose a real and robust threat to your SEO.
Ensures capabilities over different devices
The previous thread almost discussed it all about what I was going to say. I just want to add one specific feature cloud host may bring to you. It is better compatibility to different devices. Nowadays people use more than one devices to surf the web. Alongside Laptops and Desktops, most of the people use smartphones, tabs for mobility. And this trend is defining how we see the web. So, don’t assume that your users come only from the tradition devices like Laptops and Desktops. You have to ensure better view to your users on every device. This changes your strategy for SEO as well. If you don’t ensure better visibility of your site over different devices, it may end in bad user experience which will affect your PageRank and SEO too. Cloud hosting provides advanced analytics about your site. You can use these data to provide easy accessibility over devices. So, this is a great feature to help you for SEO.