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Does Google Analytics have a negative effect on SEO?

I would like to know if the use of Google Analytics may have a negative effect on SEO of a website. Is it for example slowing down the page speed and thus be negative for the ranking?

Codemaster's picture

No, Google Analytics will not affect the SEO process of my website

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By using Google Analytics, your site will not be affected negatively in any way. Your site could have a smaller page speed by using Google Analytics. In fact, Google has recently introduced JavaScript code that ensures that your users won’t be affected by lower page speeds.