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Does the data from Google Analytics affect page ranking?

Does the data of Google Analytics affect page rank? I would like to know if I can use Google Analytics without having to fear that it harms my page ranking.

Codemaster's picture

The answer is no

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Data from Google Analytics does not add any weight when it comes to page ranking. This question was asked a few years ago at PubCon, and Matt told the person who asked it that the answer is “no.” When the same issue popped up a couple of years later, Matt asked the most senior and knowledgeable person who would know about this. The answer was still “no.” Google Analytics data does not affect ranking in any way.