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Can I guaranatee my SEO clients to get ranked in search?

How can I tell my client that a top ranking in Google can not be guaranteed? I see many agencies which tell on their website that they offer a service to rank a website in top position. But how is this possible?

AndreasOS's picture

You can not guarantee that ranking will improve

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Search engine optimizers have to deal with this issue a lot. The truth is that nobody can ensure that ranking will improve. Moreover, even if you are number one on Google, it won’t matter if you are not number one in your town’s local search results where your business operates. Also, it is better to rank in fourth or fifth place for a phrase that converts well and a phrase that most users type. Rather than focusing on being number one, try to make your site as great as possible so that it stands the test of time.